About

Mo Rhim is a veteran entertainment and technology executive with over 20 years of experience in executive roles at Google, Paramount Pictures and IMAX. Rhim has become known as a transformational thought leader, strategist and operator.

The Advisory Collective was established after seeing a need for a different kind of consulting practice that could bridge across sectors and go from high level strategy and deal making to execution. The Advisory Collective brings Media, Entertainment, Technology and Brand together to bring next generation corporate strategy, commercialization and go to market strategy, and partnership and deals to life.

Rhim began her career at Google working across media and ad technology divisions, spending 11+ years building new businesses and teams across various offices. During her time there, she created new platform sales strategies and managed multiple sales divisions, winning numerous leadership and trailblazer awards. After building multiple top performing teams and growing revenue exponentially, Rhim became the first Head of Industry, Media & Entertainment overseeing unified Google/DoubleClick Marketing Platforms in North America. She developed the business into the fastest growing sector in Platforms within the first year and led several first-of-kind global deals including Netflix and Time Warner/Warner Bros.

After working on global deals across many entertainment companies, Rhim joined Paramount Pictures in 2016 as the Senior Vice President of International Digital Marketing overseeing breakthrough creative, stunted activations, and data driven strategy utilized across 60+ markets for all theatrical releases. In her first year, she completed a total restructure of the International Digital Marketing team and strategy, with a focus on accelerating adoption of new media and technology practices leading to record breaking digital stats and international box office index. Upon the successful transformation, Rhim was appointed to lead the entire Marketing Transformation Task Force for the Chairman and Viacom C-Suite on the overall adoption of new technology, processes, and measurement strategy. She deployed a cross-functional engagement around a central thesis of the parallels between elections and movie marketing, resulting in a new proprietary predictive analytics tool developed in house with use cases spanning creative, media, and audience optimization.

Select titles: A Quiet Place, Transformers: The Last Knight, Baywatch, Mission Impossible: Fallout, XXX: Return of Xander Cage, Wonder Park, Daddy’s Home 2, Instant Family, Bumblebee, Rocketman, Pet Semetary, Dora & The Lost City of Gold, What Men Want, Downsizing

Rhim joined IMAX in 2019 as the Senior Vice President of Strategy & Partnerships and oversaw content strategy, partnerships, and new technology innovation as well as overarching corporate strategy which developed into the published IMAX 3.0 strategy and included first ever direct-to-consumer capabilities, full scale data infrastructure development, and key acquisition diligence.

She was quickly promoted to Chief Strategy Officer of IMAX Entertainment after developing a new live, bi-directional, and interactive theatrical capability as well as expanding partnerships and content strategy across theatrical, out-of-home experiential, and in-home growth.

Rhim established new business models and content deals across Music, Gaming, Esports, and expanded Studio product. She also established strategic partnerships with companies including A24, Apple, Dolphin Entertainment, Mercury, Riot Games, Sony and Verizon.

Rhim led the technology transformation of the IMAX network that turned theaters into the world’s first decentralized global arena, creating intimacy at scale between creators and fans. This allowed the reach of Madison Square Garden many times over but also distributed to democratize access to fans across hundreds of cities around the world while still maintaining an elevated experience. Sold out events with Disney/Beatles, Drake/Kanye, Brandi Carlile, Talking Heads, and more, transformed theatrical experiences into live, interactive, shoppable, and award winning experiences that generated incremental new audiences to theaters as well as higher social engagement and trackable, measurable local experiences for brands, studios, and creators.

Variety Magazine, Power Women of Hollywood 2024

Inventor, U.S. Patent. U.S. patent number 9594732; Publication Number US20170147156A1; Selectively replacing displayed content items based on user interaction

Inventor, U.S. Provisional Patent Application No. 63/507,892; Coordinating Image Sequences Captured And Displayed In Studio Environments And Theatre Environments